The more I read the Unpublishable, the more I realise that this is nothing new in the beauty industry, but still, it gave me the ick! it’s big business, but one that doesn’t seem to benefit anyone but the company founder or stakeholders. Īnyway! It got me thinking about that *scrunchie empire*, and the incredible wealth this woman is building on the back of a brand that caters to the curly hair needs of (predominantly Black) women, without any of that money going back to the communities that she caters to. according to this article, My Kitsch reached $87 million in 2020 earnings. it was a swift return, and I couldn’t fault them for their customer service, but there was something really on the nose about the language they used in all the comms, re: “thank you for supporting our small women-led business” as if they were this tiny start-up operating out of their kitchen.
I’m a white woman, and I purchased their “satin” (read: polyester) pillowcases to try for my curly hair, but returned as soon as I realised they were fully synthetic (not what I was looking for).
Whoaa this is revealing! I’ve also been thinking about hair care products like sleep bonnets and wraps made by companies such as ‘My Kitsch’ that are run by (very wealthy) white women.
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